Implication of logos

If you pay attention, there’re wordings and graphics around us. Like posters, advertisements, logos and a lot more. Sometimes we are attracted by them, sometimes we’re unconscious about it, which depends on the success or failure of the media. When combining words and images together, we need to make sure they’re telling the relevant information and they fit well together. I’ve seen a logo on a clothing brand website, Bobby Fresh. The logo was made during the time last year when Lakers and Boston Celtics were fighting for the final championship. The subject of the logo has a man that represents the brand, Bobby Fresh, and there’s a line of wordings below. It said “The Luck to Fakers”. If you see more design of this brand, you’ll know Bobby Fresh is support the Boston Celtics team, but not Lakers. The “L” in the word “Luck” and the “F” in the word “Fakers” are in different colors with others. If you put them back to same color with other words, it will be “the Fuck to Lakers”(excuse the foul language). I think this is a clever design, with good use of colors. Apparently, it looks like it has a good message, but, it actually implicated other meanings.